In Gartner’s 2025 Magic Quadrant for Analytics and Business Intelligence Platforms, Qlik has once again secured its place as a Leader, standing alongside Microsoft, Google , and Salesforce’s Tableau.
Since last year’s report, the number of Leaders in the Magic Quadrant has been cut of from 10 to 6 and positions across the quadrant have shifted significantly, making this year’s competition even more selective.
Each platform brings unique strength, but…
What is the game changer ?
In 2025, pricing is the biggest concern for customers across all major analytics leaders. Microsoft Power BI, Tableau, Google Looker, and Oracle Analytics Cloud have all faced pushback over price increases, complex licensing, and high deployment costs. In comparison, Qlik stands out this year for offering more flexible, cost-friendly options without locking customers into expensive bundles.
